The Soft Play Creation Station and Jay's Inflatables

This year the Soft Play Creation Station (SPCS) went all out. I have never seen them go so large or as much ready to take home!

Not only did they come prepared with volume, but they also presented some of the most interesting and new soft play I have ever seen.

Last year I commented at how good the hand-painted artwork looked, and anyone that had previous reservations should certainly reconsider.

The hand-painted artwork was very realistic looking, even on human faces (a known point of anguish for many aspiring artists). It almost looks as if some is air-brushed!

The printed artwork quality is at all time high. Never before has it been so detailed, vibrant or crisp looking. I personally kicked the living day lights out of a "mega-basher" and could not for the life of me cause any damage to it!

However, the real draw for me was all the new sensory equipment. I genuinely do not know of anyone in that market right now other than the SPCS.

These items are a real break through and not just a gimmick. I have seen first hand how much enjoyment these items bring.

They aren't just a piece of soft play and "claimed" to be sensory just to add a mark-up, they are legitimately being used in Special needs places. In truth, the only people they are competing with at this point is themselves.

I think any hirer not picking up on this trend needs to take another look and have a think. It's a market that isn't being filled and the SPCS are really path-find and setting standards here. Plus, Unicorns, OMG!!

The inflatable took center stage, with very detailed hand painted artwork all over the units, including side walls both inside and out!

I was nice seeing Josie take control and come into her own. She's been going to the shows for years, but looks like she's holding her own now and becoming more involved. Looking forward to seeing what ideas she brings, she's a very bright young lady.

For the absolute peerless quality, I couldn't believe the bargains on their stand! I have no idea how they manage it!

Lots of photos and a nice video below!