When it comes to choosing a website and marketing a bouncy castle business online, the vastness of the web and its foreign concepts can be a daunting place, especially to small business owners out of their comfort zone.
We frequently talk to people who are considering using budget or template sites, as they are dissuaded from custom sites by terminology and information overload. With the allure of low price tags and the idea that on face value, any type of website serves the same purpose, many small businesses opt for the cheaper option without realising its negative impact on their online market - the most dominant market for any business.
WordPress uses standardised template sites intended for personal use. Template sites offer a great service to those who want a small presence on the web and who have no specific or specialist requirements. WordPress started out as a blogging site and has since developed templates for people to broadcast their hobbies or activities online, without the fees that come with a professionally built site.
While this is adequate for businesses owned by people operate in their free time, websites have become businesses’ main marketing tool. If you were to have flyers made, would you use a generic template off the shelf, or would you choose something that truly represented the image and quality of the service that you provide?
Think about the information and assurances you need when marketing any other aspect of your business, and seek the same when it comes to getting a new site for a start-up inflatable business.
How to make websites rank on Google
As well as the work you put in to marketing your business online, building links and writing content, the build and code of your website will also have a significant impact on how you rank.
Wix and WordPress sites are built to cater for many different purposes and functions. For this reason, the build of them (or the code used to build them) is clunkier than it would be on a custom-programmed Bouncy Castle Network site that is built purposely for your inflatable business.
When Google trawls and indexes a site, it recognises the template, build and surplus code of a Wix or WordPress site – the code that makes your website run slower than a streamlined custom site - which has a negative impact on SEO and your inflatable hire business’ profits.
Helping your start-up business grow
Bouncy Castle Network sites are content managed, which means there ist a user friendly platform that allows you to put the content you want on your custom built site when and as you please. As well as being a website, BCN sites contain booking systems and other tools that enable you to properly manage your business and help you flourish.
If there’s an aspect of the system that you need help with, or if you’ve spotted something that needs changing on your site, the dedicated BCN team is there to support you with that as a dedicated team of experts.
When using a template or budget site, you may have to rely on Google or the expertise of someone else on a forum to guide you. If the problem is technical, there may be no proper avenue of support, leaving you to have to put up the issue indefinitely.
As well as a round the clock support, Bouncy Castle Network also offer expert SEO advise and resources to make a success of your inflatable business.
Putting all my business online is a big step, how secure is my information and site?
While many template websites such as WordPress or Wix are built to a high standard, they remain an easier target for hackers and are more liable to experience problems. With the sites using templates, when a weakness within the code is found, a hacker can use it to exploit the same weakness in any other website using the same template. Custom hand-coded sites have to be singularly targeted and examined to determine if there are weaknesses within the code, which reduces threat to your website significantly. Bouncy Castle Network’s systems are built to be as secure as possible, and are developed and tested regularly for any vulnerabilities.
As custom built sites hosted on reliable servers, the security of customer data is taken as the highest priority at Bouncy Castle Network. All of your website’s data and the data you’ve input is encrypted and backed up to make sure that we’ve taken every precaution we can. Their websites experience an extremely low amount of downtime due to the measures they take, so your business won’t ever suffer due to “technical issues.”
To conclude...
While off the shelf sites might be appealing to someone wanting to advertise a personal profile, anyone promoting themselves professionally should have a website that helps your business realise it’s full potential. Don’t limit yourself for short term savings!