A widespread phenomenon across the globe is bouncy castle companies all offering the same 10x10 and 12x12 foot bouncy castles in the same styles. The artwork or colour may differ a bit, but in the eyes of the average client, it’s all the same. If you want to set yourself apart from the rest, you will need to have a wide variety of units, such as castles with slides, multi-plays, disco domes and obstacle / assault courses.
It has also been proven many times over that themed inflatables rent out much better than ‘non-themed’ inflatables, so take that into consideration when buying new bouncy castles and inflatable games in the future.
There is nothing wrong with checking out your competition, scrolling through their website, or reading their brochures in order to know what they have to offer. You just need to realise that if you want to compete with them, it will be next-to-impossible to win new customers when you’re offering the same range of products as established companies.