16 November 17 - Bouncy Castle Hire Website Ranking; Only You Can Outcare Your Competition!

Track Your Progress!

There was a thread recently about how much effort you put into your website and how you are ranking locally on the BCN insider Tips facebook page.
As a case study I made a concerted effort to rank for Bexley, Kent. I was very pleased to be able to attain rank #1 on Google's organic rank for "bouncy castle hire Bexley" in 3 months for www.bouncycastlehirebexley.co.uk
However, where do you go from there? I have more than just bouncy castles and I serve a greater area than just Bexley.
I thought it would be interesting to start tracking a few extra towns and not just for bouncy castle hire, but also soft play hire, too.
At some point I will add extra towns and other keywords, but the website is still so new and Rome wasn't built in a day.
Here are the results in just two weeks, tracked using a SERP tool and the results put into a spreadsheet (incidentally, I used a free tool for this here: www.wps.com/downloads).

It's fair to say that despite my website being so young (less than 4 months old in fact), I have seen some staggering results in a highly competitive area using the link ideas in the admin portal of my BCN site; A platform designed for bouncy castle hire companies and people in the leisure industry.
I'm stoked with the results! I want to make it clear though, that the results I have achieved in such a very short space of time are the result of:

My own efforts. It's not like just having a BCN site means I will rank better than anyone else. I need to put the effort in myself. Literally no one else on the planet cares as much as I do about my website and how it's performing. It isn't that someone couldn't do a better job of ranking my site and taking care of the SEO stuff, it's that someone else wouldn't do a good a job as me. It's not possible for the meager price I am paying for someone to put in the type of effort that I am prepared to; And certainly not on-going.
have been given the tools, helps, tips and ideas. Yes, I do know an above average amount when it comes to ICT, but trust me, I have followed the link ideas too. Those link ideas cannot be found anywhere else on any other platform.
The platform we all use does not hinder our efforts. It uses HTTPS, It's mobile friendly to the max, it's super responsive, it's written very well, it's written using up-to-date best practices (you wont find in-line JavaScript or some stupid in-secure function etc). This is all super important. You can move from your home-made site to BCN and be confident that you wont lose your rank (you may actually improve a bit without doing anything, simply because your site now benefits from being so Google friendly), but if you're actively trying to rank better and putting effort in, why on Earth would you choose a platform that doesn't enable you to the fullest?It comes down to how much effort you're willing to put in, but I want my effort to be efficient, known? Technically it's possible for a free site provider or some other platform to out-rank a BCN site, but that's more a testament to the perseverance of the free site owner (or more likely the laziness of the BCN site owner).

Anyway, the results are clear to see and being shown honestly. I do not believe you could put in the same effort on any other platform and get the same results as quickly or efficiently. However, the real moral of the story here is that no one will out-care your competition for you; No one else will ever invest as much as you into your website. Make your effort count!

Spencer Elliott