When you’re just starting up a bouncy castle company, you may be tempted to undercut all your competition.
How you price your products says a lot about how you value your own products and services. Price can be a great marketing tool and can help you select your desired customers. You should research local competitors to gauge a fair price for your service, and avoid age old mistake of pricing yourself lower than everyone else - all you are doing is driving down your own profits and upsetting people that you could be sharing work with and getting advice from!
If you compete solely on price, you will struggle to build a loyal customer base. Cheap prices attract bargain hunters, who by their very nature will drop you as soon as they find a better price. Every successful business is based on repeat custom.
Your pricing should be reflection of your equipment, service and professionalism. People looking to pay the least money will likely show the least care for your inflatables – pricing cheaply can leading to costly repair bills!
The biggest and best hirers work hard to get their pricing right, and as such win the best contracts. Frequently, these are the most expensive!
Research inflatable prices
Moonwalks, bounce houses, jumping castles and everything else will be available for hire in your targeted areas already - you won't be entering an empty market! Because inflatable rental companies are everywhere, from Canada to Australia, you'll be able to find out reasonable prices to charge for your inflatables by researching the local market. You might even want to make some phone calls like you are a potential customer to enquire about sizes, themes, the length of bounce house rentals, and the overall price. See if they have any optional extras or multi-product discounts, find out what their minimum order value is, and see how much haggling they'll put up with.
But be warned - if you place yourself at the bottom of the market, you'll find it hard to make money, and your customers might not treat your products with the respect and care they need!